Modelling the relationship between perceived value, satisfaction and repurchase intentions

Research Journal

Document Information:
Title: Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination
Author(s): Paul G. Patterson, (School of Marketing, University of New South Wales, Sydney, Australia, and), Richard A. Spreng, (Department of Marketing and Logistics, Graduate School of Management, Michigan State University, East Lansing, Michigan, USA)
Citation: Paul G. Patterson, Richard A. Spreng, (1997) “Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination”, International Journal of Service Industry Management, Vol. 8 Iss: 5, pp.414 – 434
Keywords: Professional service firms, Purchasing, Value
Article type: Research paper
DOI: 10.1108/09564239710189835 (Permanent URL)
Publisher: MCB UP Ltd
Abstract: Examines the relationship between four key post-purchase constructs: perceived performance, satisfaction, perceived value, and repurchase intentions, in a causal path framework in an empirical study of business-to-business professional services. Attempts to disaggregate performance into its component multiple dimensions, and assess the individual impact of each on post-purchase evaluation processes. Shows that the effect of perceived value on repurchase intentions is completely mediated through satisfaction. Confirms six performance dimensions, each having a significant impact on both value and satisfaction and adds new insight to our understanding of the respective roles of perceived value, satisfaction and post-purchase intentions.

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Posted on August 5, 2011, in Model Penelitian Marketing. Bookmark the permalink. Leave a comment.

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