Referensi Market Orientation

Referensi Penelitian Market Orientation

1. Jaworski, B., Kohli, A. (1993), “Market orientation: antecedents and consequences”, Journal of Marketing, Vol. 57 No.July, pp.53-70.

2. Kohli, A., Jaworski, B. (1990), “Market orientation: the construct, research propositions and managerial implications”, Journal of Marketing, Vol. 54 No.April, pp.1-18.
Narver, J., Slater, S. (1990), “The effect of market orientation on business profitability”, Journal of Marketing, Vol. 54 No.October, pp.20-35.

3. Siew-Yong Lam, Voon-Hsien Lee, Keng-Boon Ooi, Kongkiti Phusavat, (2012) “A structural equation model of TQM, market orientation and service quality: Evidence from a developing nation”, Managing Service Quality, Vol. 22 Iss: 3, pp.281 – 309
Boo Ho Voon, (2006) “Linking a service-driven market orientation to service quality”, Managing Service Quality, Vol. 16 Iss: 6, pp.595 – 619

4. M. Isabel Sanchez-Hernandez, Francisco J. Miranda, (2011) “Linking internal market orientation and new service performance”, European Journal of Innovation Management, Vol. 14 Iss: 2, pp.207 – 226

5. Nusrah Samat, T. Ramayah, Norizan Mat Saad, (2006) “TQM practices, service quality, and market orientation: Some empirical evidence from a developing country”, Management Research News, Vol. 29 Iss: 11, pp.713 – 728

6. Rajesh Singh, (2009) “Mind the gap: Unlocking the relationship between market-orientation and service performance”, Library Review, Vol. 58 Iss: 1, pp.28 – 43

7. Rodoula H. Tsiotsou, Maria Vlachopoulou, (2011) “Understanding the effects of market orientation and e-marketing on service performance”, Marketing Intelligence & Planning, Vol. 29 Iss: 2, pp.141 – 155

8. Carmen Camarero, (2007) “Relationship orientation or service quality?: What is the trigger of performance in financial and insurance services?”, International Journal of Bank Marketing, Vol. 25 Iss: 6, pp.406 – 426

9. Ana Isabel Jiménez-Zarco, María Pilar Martínez-Ruiz, Alicia Izquierdo-Yusta, (2011) “The impact of market orientation dimensions on client cooperation in the development of new service innovations”, European Journal of Marketing, Vol. 45 Iss: 1/2, pp.43 – 67

10. Rajshekhar (Raj) G. Javalgi, Charles L. Martin, Robert B. Young, (2006) “Marketing research, market orientation and customer relationship management: a framework and implications for service providers”, Journal of Services Marketing, Vol. 20 Iss: 1, pp.12 – 23

11. George J. Avlonitis, Antonios A. Giannopoulos, (2012) “Balanced market orientation: qualitative findings on a fragile equilibrium”, Managing Service Quality, Vol. 22 Iss: 6, pp.565 – 579

12. Rajshekhar (Raj) G. Javalgi, Thomas W. Whipple, Amit K. Ghosh, Robert B. Young, (2005) “Market orientation, strategic flexibility, and performance: implications for services providers”, Journal of Services Marketing, Vol. 19 Iss: 4, pp.212 – 221

13. Tien-Shang Lee, Hsin-Ju Tsai, (2005) “The effects of business operation mode on market orientation, learning orientation and innovativeness”, Industrial Management & Data Systems, Vol. 105 Iss: 3, pp.325 – 348

14. Mostaque Ahmed Zebal, David R. Goodwin, (2012) “Market orientation and performance in private universities”, Marketing Intelligence & Planning, Vol. 30 Iss: 3, pp.339 – 357

15 Mohammed Abdulai Mahmoud, Baba Yusif, (2012) “Market orientation, learning orientation, and the performance of nonprofit organisations (NPOs)”, International Journal of Productivity and Performance Management, Vol. 61 Iss: 6, pp.624 – 652

16. Barbara Sen, (2006) “Defining market orientation for libraries”, Library Management, Vol. 27 Iss: 4/5, pp.201 – 217
Alper Özer, Akin Koçak, Orhan Çelik, (2006) “Determinants of market orientation in accounting firms”, Marketing Intelligence & Planning, Vol. 24 Iss: 6, pp.591 – 607

17. Linus Osuagwu, (2006) “Market orientation in Nigerian companies”, Marketing Intelligence & Planning, Vol. 24 Iss: 6, pp.608 – 631

18. Kenneth W. Green Jr, Ron McGaughey, K. Michael Casey, (2006) “Does supply chain management strategy mediate the association between market orientation and organizational performance?”, Supply Chain Management: An International Journal, Vol. 11 Iss: 5, pp.407 – 414

19. Francine K. Schlosser, Rod B. McNaughton, (2009) “Using the I-MARKOR scale to identify market-oriented individuals in the financial services sector”, Journal of Services Marketing, Vol. 23 Iss: 4, pp.236 – 248

20. Shu-Ching Chen, Pascale G. Quester, (2006) “Modeling store loyalty: perceived value in market orientation practice”, Journal of Services Marketing, Vol. 20 Iss: 3, pp.188 – 198

21. Spiros Gounaris, (2008) “The notion of internal market orientation and employee job satisfaction: some preliminary evidence”, Journal of Services Marketing, Vol. 22 Iss: 1, pp.68 – 90

22. Carlos Flavián, Javier Lozano, (2006) “Organisational antecedents of market orientation in the public university system”, International Journal of Public Sector Management, Vol. 19 Iss: 5, pp.447 – 46

23. Vicent Tortosa, Miguel A. Moliner, Javier Sánchez, (2009) “Internal market orientation and its influence on organisational performance”, European Journal of Marketing, Vol. 43 Iss: 11/12, pp.1435 – 1456

27. Izhar Oplatka, Jane Hemsley-Brown, (2007) “The incorporation of market orientation in the school culture: An essential aspect of school marketing”, International Journal of Educational Management, Vol. 21 Iss: 4, pp.292 – 305

28. Philip Megicks, Atul Mishra, Jonathan Lean, (2005) “Enhancing microfinance outreach through market-oriented new service development in Indian regional rural banks”, International Journal of Bank Marketing, Vol. 23 Iss: 1, pp.107 – 125

29. Carmen Barroso Castro, Enrique Martín Armario, María Elena Sánchez del Río, (2005) “Consequences of market orientation for customers and employees”, European Journal of Marketing, Vol. 39 Iss: 5/6, pp.646 – 675

30. Jolita Kurtinaitiene, (2005) “Marketing orientation in the European Union mobile telecommunication market”, Marketing Intelligence & Planning, Vol. 23 Iss: 1, pp.104 – 113

31. Kenneth W. Green Jr, R. Anthony Inman, Gene Brown, T. Hillman Willis, (2005) “Market orientation: relation to structure and performance”, Journal of Business & Industrial Marketing, Vol. 20 Iss: 6, pp.276 – 284

32. Andreu Blesa, Enrique Bigné, (2005) “The effect of market orientation on dependence and satisfaction in dyadic relationships”, Marketing Intelligence & Planning, Vol. 23 Iss: 3, pp.249 – 265

33. Felix T. Mavondo, Jacqueline Chimhanzi, Jillian Stewart, (2005) “Learning orientation and market orientation: Relationship with innovation, human resource practices and performance”, European Journal of Marketing, Vol. 39 Iss: 11/12, pp.1235 – 1263

34. Roger Bennett, (2005) “Competitive environment, market orientation, and the use of relational approaches to the marketing of charity beneficiary services”, Journal of Services Marketing, Vol. 19 Iss: 7, pp.453 – 469

35. Ian Bathgate, Maktoba Omar, Sonny Nwankwo, Yinan Zhang, (2006) “Transition to a market orientation in China: preliminary evidence”, Marketing Intelligence & Planning, Vol. 24 Iss: 4, pp.332 – 346

36. Tomaž Kolar, (2006) “Benchmarking market orientation of banks in transitional markets: Exploring a modified approach”, International Journal of Bank Marketing, Vol. 24 Iss: 2, pp.76 – 97

37. Halit Keskin, (2006) “Market orientation, learning orientation, and innovation capabilities in SMEs: An extended model”, European Journal of Innovation Management, Vol. 9 Iss: 4, pp.396 – 417

38. Katy J. Mason, Lloyd C. Harris, (2006) “Market orientation emphases: an exploration of macro, meso and micro drivers”, Marketing Intelligence & Planning, Vol. 24 Iss: 6, pp.552 – 571

39. N. Gladson Nwokah, (2008) “Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria”, European Journal of Marketing, Vol. 42 Iss: 3/4, pp.279 – 286

40. Rossano Eusebio, Joan Llonch Andreu, M. Pilar López Belbeze, (2006) “Measures of marketing performance: a comparative study from Spain”, International Journal of Contemporary Hospitality Management, Vol. 18 Iss: 2, pp.145 – 155

41. Aviv Shoham, Gregory M. Rose, Fredric Kropp, (2005) “Market orientation and performance: a meta-analysis”, Marketing Intelligence & Planning, Vol. 23 Iss: 5, pp.435 – 454

42. Paul D. Ellis, (2005) “Market orientation and marketing practice in a developing economy”, European Journal of Marketing, Vol. 39 Iss: 5/6, pp.629 – 645

43. Irene Gil Saura, Gloria Berenguer Contrí, Amparo Cervera Taulet, Beatriz Moliner Velázquez, (2005) “Relationships among customer orientation, service orientation and job satisfaction in financial services”, International Journal of Service Industry Management, Vol. 16 Iss: 5, pp.497 – 525

44. Charles Blankson, Jaideep G. Motwani, Nancy M. Levenburg, (2006) “Understanding the patterns of market orientation among small businesses”, Marketing Intelligence & Planning, Vol. 24 Iss: 6, pp.572 – 590

45. Ana Paula Rodrigues, José Carlos Pinho, (2012) “The impact of internal and external market orientation on performance in local public organisations”, Marketing Intelligence & Planning, Vol. 30 Iss: 3, pp.284 – 306

46. Aron O’Cass, Liem Viet Ngo, (2007) “Market orientation versus innovative culture: two routes to superior brand performance”, European Journal of Marketing, Vol. 41 Iss: 7/8, pp.868 – 887

47. Klaus G. Grunert, Lisbeth Fruensgaard Jeppesen, Kristina Risom Jespersen, Anne-Mette Sonne, Kåre Hansen, Torbjørn Trondsen, James A. Young, (2005) “Market orientation of value chains: A conceptual framework based on four case studies from the food industry”, European Journal of Marketing, Vol. 39 Iss: 5/6, pp.428 – 455

48. Anthony Foley, John Fahy, (2009) “Seeing market orientation through a capabilities lens”, European Journal of Marketing, Vol. 43 Iss: 1/2, pp.13 – 20

49. Mohammad Suleiman Awwad, Djouhara Ali Mohammad Agti, (2011) “The impact of internal marketing on commercial banks’ market orientation”, International Journal of Bank Marketing, Vol. 29 Iss: 4, pp.308 – 332

50. Ulf Elg, (2007) “Market orientation processes in retailing: a cross-national study”, European Journal of Marketing, Vol. 41 Iss: 5/6, pp.568 – 589

51. Amir Grinstein, (2008) “The relationships between market orientation and alternative strategic orientations: A meta-analysis”, European Journal of Marketing, Vol. 42 Iss: 1/2, pp.115 – 134

52. Don O’Sullivan, Patrick Butler, (2009) “Market orientation and enterprise policy”, European Journal of Marketing, Vol. 43 Iss: 11/12, pp.1349 – 1364

53. Erik M. van Raaij, J.W. Stoelhorst, (2008) “The implementation of a market orientation: A review and integration of the contributions to date”, European Journal of Marketing, Vol. 42 Iss: 11/12, pp.1265 – 1293

54. Camarero Carmen, Garrido María José, (2008) “The role of technological and organizational innovation in the relation between market orientation and performance in cultural organizations”, European Journal of Innovation Management, Vol. 11 Iss: 3, pp.413 – 434

55. Pelin Bicen, Shelby D. Hunt, (2012) “Alliance market orientation, new product development, and resource advantage theory”, Journal of Business & Industrial Marketing, Vol. 27 Iss: 7, pp.592 – 600

56. Wieslaw Urban, (2009) “Organizational service orientation and its role in service performance formation: evidence from Polish service industry”, Measuring Business Excellence, Vol. 13 Iss: 1, pp.72 – 81

57. Chien-Huang Lin, Ching-Huai Peng, Danny T. Kao, (2008) “The innovativeness effect of market orientation and learning orientation on business performance”, International Journal of Manpower, Vol. 29 Iss: 8, pp.752 – 772

58. Isabel Maria Macedo, José Carlos Pinho, (2006) “The relationship between resource dependence and market orientation: The specific case of non-profit organisations”, European Journal of Marketing, Vol. 40 Iss: 5/6, pp.533 – 553

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Posted on March 8, 2014, in REFERENSI PENELITIAN and tagged , , . Bookmark the permalink. Leave a comment.

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