Referensi Penelitian Brand Personality

Beberapa contoh penelitian tentang Brand Personality antara lain :

Di atas 2010

Long-Yi Lin, (2010) “The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers”, Journal of Product & Brand Management, Vol. 19 Iss: 1, pp.4 – 17

Angelina Nhat Hanh Le, Julian Ming Sung Cheng, Yueh Hua Lee, Megha Jain, (2012) “Brand extension: using parent brand personality as leverage”, Asia Pacific Journal of Marketing and Logistics, Vol. 24 Iss: 4, pp.599 – 618

Linn Viktoria Rampl, Peter Kenning, (2014) “Employer brand trust and affect: linking brand personality to employer brand attractiveness”, European Journal of Marketing, Vol. 48 Iss: 1/2, pp.218 – 236

Erica Leonard, Lea Prevel Katsanis, (2013) “The dimensions of prescription drug brand personality as identified by consumers”, Journal of Consumer Marketing, Vol. 30 Iss: 7, pp.583 – 596

Cigdem Basfirinci, (2013) “Effect of brand origin on brand personality perceptions: an empirical analysis from Turkey”, Asia Pacific Journal of Marketing and Logistics, Vol. 25 Iss: 4, pp.539 – 560

Xiao Tong, Chunxiao Li, (2013) “Impact of brand personality and consumer ethnocentrism in China’s sportswear market”, Asia Pacific Journal of Marketing and Logistics, Vol. 25 Iss: 3, pp.491 – 509

 

Irem Erdogmus, Isil Büdeyri-Turan, (2012) “The role of personality congruence, perceived quality and prestige on ready-to-wear brand loyalty”, Journal of Fashion Marketing and Management, Vol. 16 Iss: 4, pp.399 – 417

Ram Herstein, Sigal Tifferet, José Luís Abrantes, Constantine Lymperopoulos, Tahir Albayrak, Meltem Caber, (2012) “The effect of personality traits on private brand consumer tendencies: A cross-cultural study of Mediterranean countries”, Cross Cultural Management: An International Journal, Vol. 19 Iss: 2, pp.196 – 214

Ahmed Rageh Ismail, Gabriella Spinelli, (2012) “Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers”, Journal of Fashion Marketing and Management, Vol. 16 Iss: 4, pp.386 – 398

 

Tahun 2000 – 2010

Kurt Matzler, Sonja Bidmon, Sonja Grabner-Kräuter, (2006) “Individual determinants of brand affect: the role of the personality traits of extraversion and openness to experience”, Journal of Product & Brand Management, Vol. 15 Iss: 7, pp.427 – 434

Xuehua Wang, Zhilin Yang, (2008) “Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China’s auto industry”, International Marketing Review, Vol. 25 Iss: 4, pp.458 – 474

Diana Ingenhoff, Tanja Fuhrer, (2010) “Positioning and differentiation by using brand personality attributes: Do mission and vision statements contribute to building a unique corporate identity?”, Corporate Communications: An International Journal, Vol. 15 Iss: 1, pp.83 – 101

Riza Casidy Mulyanegara, Yelena Tsarenko, (2009) “Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market”, Journal of Fashion Marketing and Management, Vol. 13 Iss: 3, pp.358 – 371

Marc Fetscherin, Mark Toncar, (2010) “The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers’ brand personality perceptions”, International Marketing Review, Vol. 27 Iss: 2, pp.164 – 178

Marc Fetscherin, Mark Toncar, (2010) “The effects of the country of brand and the country of manufacturing of automobiles: An experimental study of consumers’ brand personality perceptions”, International Marketing Review, Vol. 27 Iss: 2, pp.164 – 178

Didier Louis, Cindy Lombart, (2010) “Impact of brand personality on three major relational consequences (trust, attachment, and commitment to the brand)”, Journal of Product & Brand Management, Vol. 19 Iss: 2, pp.114 – 130

Sri Beldona, Scott Wysong, (2007) “Putting the “brand” back into store brands: an exploratory examination of store brands and brand personality”, Journal of Product & Brand Management, Vol. 16 Iss: 4, pp.226 – 235

Brian T. Parker, (2009) “A comparison of brand personality and brand user-imagery congruence”, Journal of Consumer Marketing, Vol. 26 Iss: 3, pp.175 – 184

Brad D. Carlson, D. Todd Donavan, Kevin J. Cumiskey, (2009) “Consumer-brand relationships in sport: brand personality and identification”, International Journal of Retail & Distribution Management, Vol. 37 Iss: 4, pp.370 – 384

Adamantios Diamantopoulos, Gareth Smith, Ian Grime, (2005) “The impact of brand extensions on brand personality: experimental evidence”, European Journal of Marketing, Vol. 39 Iss: 1/2, pp.129 – 149

Traci H. Freling, Lukas P. Forbes, (2005) “An empirical analysis of the brand personality effect”, Journal of Product & Brand Management, Vol. 14 Iss: 7, pp.404 – 413

Shintaro Okazaki, (2006) “Excitement or sophistication? A preliminary exploration of online brand personality”, International Marketing Review, Vol. 23 Iss: 3, pp.279 – 303

Melike Demirbag Kaplan, Oznur Yurt, Burcu Guneri, Kemal Kurtulus, (2010) “Branding places: applying brand personality concept to cities”, European Journal of Marketing, Vol. 44 Iss: 9/10, pp.1286 – 1304

Raj Arora, Charles Stoner, (2009) “A mixed method approach to understanding brand personality”, Journal of Product & Brand Management, Vol. 18 Iss: 4, pp.272 – 283

Rajagopal, (2006) “Brand excellence: measuring the impact of advertising and brand personality on buying decisions”, Measuring Business Excellence, Vol. 10 Iss: 3, pp.56 – 65

David O. James, Madge Lyman, Susan K. Foreman, (2006) “Does the tail wag the dog? Brand personality in brand alliance evaluation”, Journal of Product & Brand Management, Vol. 15 Iss: 3, pp.173 – 183

Long-Yi Lin, (2010) “The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers”, Journal of Product & Brand Management, Vol. 19 Iss: 1, pp.4 – 17

Michelle Guthrie, Hye-Shin Kim, Jaehee Jung, (2008) “The effects of facial image and cosmetic usage on perceptions of brand personality”, Journal of Fashion Marketing and Management, Vol. 12 Iss: 2, pp.164 – 181

Robert Ankomah Opoku, Russell Abratt, Mike Bendixen, Leyland Pitt, (2007) “Communicating brand personality: are the web sites doing the talking for food SMEs?”, Qualitative Market Research: An International Journal, Vol. 10 Iss: 4, pp.362 – 374

Posted on March 14, 2014, in REFERENSI PENELITIAN and tagged , . Bookmark the permalink. Leave a comment.

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