Referensi Penelitian Customer Behavior


R. Clay Sprowls, Morris Asimow. 1962. A Model of Customer Behavior for the Task Manufacturing Corporation. Management Science, Vol. 8, No. 3 (Apr., 1962), pp. 311-324

Donald G. Morrison, Richard D. H. Chen, Sandra L. Karpis, Kathryn E. A. Britney. 1982. Modelling Retail Customer Behavior at Merrill Lynch. Marketing Science, Vol. 1, No. 2 (Spring, 1982), pp. 123-141

Jerome D. Herniter, John F. Magee. 1961. Customer Behavior as a Markov Process. Operations Research, Vol. 9, No. 1 (Jan. – Feb., 1961), pp. 105-122

PAPER TAHUN 2000 – 2005

Dan Zhang, William L. Cooper. 2005. Revenue Management for Parallel Flights with Customer-Choice Behavior. Operations Research, Vol. 53, No. 3 (May – Jun., 2005), pp. 415-431

Harris, Lloyd C; Reynolds, Kate L. 2003. The consequences of dysfunctional customer behavior. Journal of Service Research : JSR6.2 (Nov 2003): 144-161.

PAPER TAHUN 2006 – 2010

Scott A. Johnson, Blake E. Ashforth. 2008. Externalization of Employment in a Service Environment: The Role of Organizational and Customer Identification. Journal of Organizational Behavior, Vol. 29, No. 3 (Apr., 2008), pp. 287-309

Sharad Borle, Utpal M. Dholakia, Siddharth S. Singh, Robert A. Westbrook. 2007. The Impact of Survey Participation on Subsequent Customer Behavior: An Empirical Investigation. Marketing Science, Vol. 26, No. 5 (Sep. – Oct., 2007), pp. 711-726

Viswanath Venkatesh, Ritu Agarwal. 2006. Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels. Management Science, Vol. 52, No. 3 (Mar., 2006), pp. 367-382

Xuanming Su. 2007. Intertemporal Pricing with Strategic Customer Behavior. Management Science, Vol. 53, No. 5 (May, 2007), pp. 726-741

Xuanming Su, Fuqiang Zhang. 2008. Strategic Customer Behavior, Commitment, and Supply Chain Performance. Management Science, Vol. 54, No. 10 (Oct., 2008), pp. 1759-1773



Posted on July 31, 2014, in REFERENSI PENELITIAN and tagged , . Bookmark the permalink. 1 Comment.

  1. Thanks

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